Download or read online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get book now. This site is like a library, Use search box in the widget to get ebook that you want.

Visual Merchandising for Fashion

Visual Merchandising for Fashion Author Sarah Bailey
ISBN-10 9782940496129
Release 2014-02-27
Pages 192
Download Link Click Here

Examines the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation.



Fashion Retailing

Fashion Retailing Author Dimitri Koumbis
ISBN-10 9782940496235
Release 2014-11-20
Pages 192
Download Link Click Here

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.



Fashion Buying

Fashion Buying Author Dimitri Koumbis
ISBN-10 9781474252935
Release 2017-01-12
Pages 176
Download Link Click Here

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.



Basics Fashion Management 01

Basics Fashion Management 01 Author Virginia Grose
ISBN-10 9782940411849
Release 2011-12-01
Pages 184
Download Link Click Here

Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates



The Fundamentals of Fashion Management

The Fundamentals of Fashion Management Author Susan Dillon
ISBN-10 9782940411580
Release 2011-10-01
Pages 184
Download Link Click Here

The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.



Basics Fashion Management 02 Fashion Promotion

Basics Fashion Management 02  Fashion Promotion Author Gwyneth Moore
ISBN-10 9782940411870
Release 2012-11-01
Pages 184
Download Link Click Here

Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.



Silent Selling

Silent Selling Author Judy Bell
ISBN-10 9781501315497
Release 2017-08-10
Pages 448
Download Link Click Here

This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.



Reshaping Retail

Reshaping Retail Author Stefan Niemeier
ISBN-10 9781118698884
Release 2013-06-06
Pages 208
Download Link Click Here

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.



Visual Merchandising and Display

Visual Merchandising and Display Author Martin M. Pegler
ISBN-10 1563671735
Release 1998-01-01
Pages 362
Download Link Click Here

This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.



Retail Buying

Retail Buying Author Richard Clodfelter
ISBN-10 9781628929638
Release 2015-03-05
Pages 576
Download Link Click Here

An introductory text that balances retail theory, application and math concepts within the context of buying. New companion website includes basic math tutorials and more assignments using computerized spreadsheets.



Field Visual Merchandising Strategy

Field Visual Merchandising Strategy Author Paul J. Russell
ISBN-10 9780749472658
Release 2015-01-03
Pages 288
Download Link Click Here

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.



Merchandising Theory Principles and Practice

Merchandising  Theory  Principles  and Practice Author Grace I. Kunz
ISBN-10 1563678268
Release 2009-08-12
Pages 544
Download Link Click Here

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan. Instructors, contact your Sales Representative for access to Instructor's Materials.



Mastering Fashion Buying and Merchandising Management

Mastering Fashion Buying and Merchandising Management Author Tim Jackson
ISBN-10 9780230365155
Release 2000-11-16
Pages 216
Download Link Click Here

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.



Style Wise

Style Wise Author Shannon Burns-Tran
ISBN-10 9781501323768
Release 2018-02-22
Pages 304
Download Link Click Here

Style Wise: A Practical Guide to Becoming a Fashion Stylist is a comprehensive manual on establishing a successful career as a stylist.



Fashion Marketing Communications

Fashion Marketing Communications Author Gaynor Lea-Greenwood
ISBN-10 9781405150606
Release 2013-03-18
Pages 203
Download Link Click Here

"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--P. [4] of cover.



Fashion Trends

Fashion Trends Author Eundeok Kim
ISBN-10 9780857853141
Release 2013-05-09
Pages 192
Download Link Click Here

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.



Fashion Retailing

Fashion Retailing Author Jay Diamond
ISBN-10 9781609019006
Release 2015-01-29
Pages 408
Download Link Click Here

This fully updated overview of fashion retailing surveys the global expansion of retailers into the US market and US-based retailers to global markets.