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Web Copy That Sells

Web Copy That Sells Author Maria Veloso
ISBN-10 9780814432525
Release 2013-02-15
Pages 304
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With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.

Web Words That Work

Web Words That Work Author Michael Miller
ISBN-10 9780133354096
Release 2012-12-27
Pages 304
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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

How to Write Copy That Sells

How to Write Copy That Sells Author Ray Edwards
ISBN-10 9781630475024
Release 2016-02-16
Pages 186
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Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that’s easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

Winning Website Sales Letters

Winning Website Sales Letters Author Robert Boduch
ISBN-10 098118071X
Release 2009-11-01
Pages 288
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If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse is designed to put the persuasive power of words to work -- so you sell more or your products and services by default. Yanik Silver said "Winning Website Sales Letters is the real deal! If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the whole sales copy process and it doesn't matter if you're a copy pro or newbie. Great job." Joe Vitale added "Get This! Great collection, wise insights, and enough material here to inspire and educate the most seasoned online marketer!" Jo Han Mok stated "Huge fan of yours!! I don't think anyone has created more "comprehensive" resources on copywriting than you have. U da man!!" And Terry Dean commented "I think you did a great job teaching people how to write web copy that sells. Winning Website Sales Letters is one of the best manuals I've ever seen on how to write effective, order producing copy in simple easy-to-use steps. I highly recommend it to anyone who wants to sell online." Sound fundamentals are the secret to selling and this volume covers every necessary element in detail. The result? You get copy that attracts attention... copy that fuels desire... and copy that sells like crazy.

The Copywriter s Handbook

The Copywriter s Handbook Author Robert W. Bly
ISBN-10 1429900156
Release 2007-04-01
Pages 432
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Writing Copy That Sells

Writing Copy That Sells Author John Williams
ISBN-10 1544184417
Release 2017-02-27
Pages 76
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Having the capacity to sell products through the power of words is a critical skill for any business to function and profit from all its hard work. 'Writing Copy That Sells - The Magical Power of Words' will have you spellbound, it's an inspirational, practical guide to creating words and copy, to blast away your competition for good, increasing your sales and profits well beyond your expectations. Unlike face to face sales when you are able to judge the facial and body signs of your customer to gauge your impact and progression, the written word has to excite your reader's emotional senses to respond to your directions and eventual action to... buy! Your words have to stimulate the emotions of your readers, painting an urgency to buy your products in their minds, the right use of words should invoke a powerful emotional need...'I WANT THIS PRODUCT' and 'I WANT IT NOW', and you don't have long to influence them to do so. What you will learn from inside this exceptionally detailed book: -Learn the rules ALL 'Professional' Copywriters know, they are simple and easy to implement! -The physiological 'Triggers' turning your customers into begging buyers! -'What' makes your customers want to buy from only you -'What' do we mean by product 'Benefits' and 'Why' they work -'Why' should you never use the words 'Me', 'I' & 'We' in your copy! -'Why' should 'Ego', 'Envy', 'Greed', 'Fear' etc, be woven into the very fabric of your copy? -Learn the truth behind 'How' much content you need to write in order to get your customers to part with their cash? One Guru says one thing and another, the opposite... 'Who' is right? -Discover what the most 'Powerful' words are on this planet today, guaranteed to prize money quicker than a speeding bullet from your customer's hands! -Who are 'Skimmers' and 'How' to overcome this problem! -What you 'NEED' to know about writing copy for the Internet And much, MUCH, more! 'Writing Copy That Sells' will enable you to unleash your own very powerful, cash pulling copy. It's got everything you will ever need to know about 'Copywriting'... writing compelling copy, writing effective copy, writing advertising copy, writing marketing copy, writing sales copy, writing copy for the web, writing great copy, writing email copy, or a copy writing forma... 'Writing Copy That Sells' - The Magical Power of Words has it all. Remember... "BAD copy won't sell a brilliant product, but good copy CAN sell anything"!

The Online Copywriter s Handbook

The Online Copywriter s Handbook Author Robert Bly
ISBN-10 0658020994
Release 2003-02-20
Pages 336
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The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

How To Increase Your Website Traffic

How To Increase Your Website Traffic Author Khoa Bui
ISBN-10 9781599183992
Release 2011-03-16
Pages 240
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"Easy website traffic strategies that put more cash into your wallet and help you live the life you want"--Cover.

Create Web Content That Sells

Create Web Content That Sells Author Renee E. Kennedy
ISBN-10 1581126263
Release 2002
Pages 160
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Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site.Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics.Small business people need every edge they can get, so we designed our marketing section to fit this need. Plus, anyone involved in content development will find the writing section extremely valuable.You've found the ideal book if you want a site that will: 1. Sell products. 2. Sell services. 3. Brand your product or business. 4. Improve your image. 5. Make every point clear and concise. 6. Publish your writing or art work.

How to Make Money While You Sleep

How to Make Money While You Sleep Author Brett McFall
ISBN-10 9780731407293
Release 2008-05-27
Pages 224
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"Brett reveals the essentials you need to know for using the internet to build wealth. When I started my internet business it would have been so much quicker and easier if I had had a book like this to guide me. Without doubt, this is the fast-track to online business success!" --Tom Hua In this jargon-free guide, author Brett McFall shows just how easy it is to set up your own online business. You'll discover how to make money by delivering a great deal of value without a great deal of effort. And you don't have to have a technical bone in your body to do it! In seven simple steps, Brett takes you through everything you need to know to create a successful online business on a shoestring. Inside you'll learn how to: find a niche market create a product write an enticing sales message design a website sell your product. Packed with useful tips, tools and techniques for setting up and maintaining an online business, "How to Make Money While You Sleep!" is a must-read for budding entrepreneurs.

Web Design DeMYSTiFieD

Web Design DeMYSTiFieD Author Wendy Willard
ISBN-10 9780071748025
Release 2010-12-06
Pages 384
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Website DESIGN just got a whole lot EASIER! Learn the latest website development tools, techniques, and best practices. Web Design Demystified provides the hands-on help you need to get started. Written in a step-by-step format, this practical guide begins by covering website planning and designing for screens. Then, you'll learn how to build pages, use and integrate HTML and CSS, work with JavaScript, PHP, and XML, and use templates. Get tips for testing and going live as well as information on e-mail design and search engine optimization. Clear examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts. It's a no-brainer! You'll learn how to: Create design mockups that meet the project goals Add images and multimedia with HTML Style text, lists, links, and forms with CSS Integrate HTML and CSS for layout Improve your site's search engine ranking Code HTML for e-mail Simple enough for a beginner, but challenging enough for an intermediate user, Web Design Demystified gives you the tools you need to create successful websites.

The Everything Guide To Writing Copy

The Everything Guide To Writing Copy Author Steve Slaunwhite
ISBN-10 9781440524035
Release 2007-06-14
Pages 304
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A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Writing Riches

Writing Riches Author Ray Edwards
ISBN-10 9781600378140
Release 2010-11-02
Pages 184
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If you aren't yet making six-figures in your entrepreneurial business? if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good news: "Writing Riches" shows you why... and what you can do about it. "Writing Riches" is right for you if: You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds! You want to know how changing just a few words on your website can double or even quadruple your sales--overnight! You already know the magic profit power of killer copy--but don't want to shell out $30,000? (or more) every time you need sales copy written. You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started. You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results. You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you're getting the real deal (and avoid getting ripped off!). You're a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.

Cybertalk that Sells

Cybertalk that Sells Author Herschell Gordon Lewis
ISBN-10 0809229234
Release 1998
Pages 133
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"Pithy, commonsense, how-to-say-it advice and information for a medium that is drowning in a tar pit of boring verbosity. Read Lewis and Murphy--and act on it--and you've got a good shot at making a sale." -- Denny Hatch, Editor Target Marketing magazine Interactive commerce . . . the World Wide Web . . . E-Marketing . . . Cybermarketing . . . the terms keep multiplying, just like the number of websites. Most marketers aren't succeeding. But a few are. The difference? It's a matter of using the "same old rules" in a totally new environment, one that's dynamic, immediate, and unforgiving. Cybertalk That Sells is the first book devoted to in-the-trenches guidance on crafting sales messages that work in the new world of E-commerce, including: A road map for navigating the new medium How to develop e-mail that sells What the buzzwords really mean A complete Cyberstarter start-up kit A comprehensive list of the words, phrases, and banners that will sell more product Easy-to-use rules and guidelines for selling in the new electronic environments About the Authors Herschell Gordon Lewis is one of the world's premier copywriters and the author of over 20 books on how to write copy that sells more product. His articles appear regularly in Direct, Selling, and Catalog Age. Jamie Murphy is an Internet communications and marketing specialist for ATG Technologies, an "Inc. 500" company. His articles on marketing and the new technology have appeared in the New York Times and the Wall Street Journal.


Odysseas Author James Joyce
ISBN-10 OCLC:31136650
Release 1971
Pages 1190
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Odysseas has been writing in one form or another for most of life. You can find so many inspiration from Odysseas also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Odysseas book for free.

How Your Small Local Business Can Get More Customers On The Internet

How Your Small Local Business Can Get More Customers On The Internet Author Merrill R. Clark
ISBN-10 9780578050065
Release 2010-03-19
Pages 139
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How Your Small Local Business Can Get More Customers On The Internet has been writing in one form or another for most of life. You can find so many inspiration from How Your Small Local Business Can Get More Customers On The Internet also informative, and entertaining. Click DOWNLOAD or Read Online button to get full How Your Small Local Business Can Get More Customers On The Internet book for free.

How to Write Letters that Sell

How to Write Letters that Sell Author Christian H. Godefroy
Release 1994
Pages 241
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A step by step guide to copywriting that sells, in letters, mails and web pages. How do you make someone open a letter or email, read its content and send you an order? How to write copy that sells ? This book provides the step-by-step guide for making more money with more orders. It is salesmanship in print : grab attention and make an instant sale. How to Write Letters that Sell is for everyone in direct mail and email marketing. It shows you how to write letters that are so compelling and so convincing that people hundreds of miles away will immediately want your product and be persuaded to give you their money in exchange for your product. In this book, you'll discover : - How to avoid common mistakes - The secret weapon to opening letters or emails - The most powerful words to use in copy - The best headlines - time proven ! - How to make your copy more readable - How to earn copywriting dollars - What drives people and how to use it to sell - All the techniques that will make your reader act now. Christian Godefroy is one of the very few specialists of the direct mail and email marketing approach. He has worked with Gene Schwartz, Rodale Press and Gary Bencivenga. He made over 1 million dollars in royalties with one sales letter. And wrote many other. In How to Write Letters that Sell, he reveals the secrets of his success and shows you how to incorporate his winning techniques into your own copy. Packed with information and advice, and dozens of eye-catching headlines and selling phrases, How to Write Letters that Sell is essential reading for everyone who wants to turn a simple email or web page into an effective sales tool that produces results every time.