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Web Scalability for Startup Engineers

Web Scalability for Startup Engineers Author Artur Ejsmont
ISBN-10 9780071843669
Release 2015-07-03
Pages 432
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This invaluable roadmap for startup engineers reveals how to successfully handle web application scalability challenges to meet increasing product and traffic demands. Web Scalability for Startup Engineers shows engineers working at startups and small companies how to plan and implement a comprehensive scalability strategy. It presents broad and holistic view of infrastructure and architecture of a scalable web application. Successful startups often face the challenge of scalability, and the core concepts driving a scalable architecture are language and platform agnostic. The book covers scalability of HTTP-based systems (websites, REST APIs, SaaS, and mobile application backends), starting with a high-level perspective before taking a deep dive into common challenges and issues. This approach builds a holistic view of the problem, helping you see the big picture, and then introduces different technologies and best practices for solving the problem at hand. The book is enriched with the author's real-world experience and expert advice, saving you precious time and effort by learning from others' mistakes and successes. Language-agnostic approach addresses universally challenging concepts in Web development/scalability—does not require knowledge of a particular language Fills the gap for engineers in startups and smaller companies who have limited means for getting to the next level in terms of accomplishing scalability Strategies presented help to decrease time to market and increase the efficiency of web applications



Search Engine Marketing

Search Engine Marketing Author Andreas Ramos
ISBN-10 0071597344
Release 2008-09-14
Pages 288
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Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords



Head First Python

Head First Python Author Paul Barry
ISBN-10 9781491919491
Release 2016-11-21
Pages 624
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Want to learn the Python language without slogging your way through how-to manuals? With Head First Python, you’ll quickly grasp Python’s fundamentals, working with the built-in data structures and functions. Then you’ll move on to building your very own webapp, exploring database management, exception handling, and data wrangling. If you’re intrigued by what you can do with context managers, decorators, comprehensions, and generators, it’s all here. This second edition is a complete learning experience that will help you become a bonafide Python programmer in no time. Why does this book look so different? Based on the latest research in cognitive science and learning theory, Head First Pythonuses a visually rich format to engage your mind, rather than a text-heavy approach that puts you to sleep. Why waste your time struggling with new concepts? This multi-sensory learning experience is designed for the way your brain really works.



HTML5 Up and Running

HTML5  Up and Running Author Mark Pilgrim
ISBN-10 9781449399665
Release 2010-08-06
Pages 222
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If you don't know about the new features available in HTML5, now's the time to find out. This book provides practical information about how and why the latest version of this markup language will significantly change the way you develop for the Web. HTML5 is still evolving, yet browsers such as Safari, Mozilla, Opera, and Chrome already support many of its features -- and mobile browsers are even farther ahead. HTML5: Up & Running carefully guides you though the important changes in this version with lots of hands-on examples, including markup, graphics, and screenshots. You'll learn how to use HTML5 markup to add video, offline capabilities, and more -- and you’ll be able to put that functionality to work right away. Learn new semantic elements, such as , , and Meet Canvas, a 2D drawing surface you can program with JavaScript Embed video in your web pages without third-party plugins Use Geolocation to let web application visitors share their physical location Take advantage of local storage capacity that goes way beyond cookies Build offline web applications that work after network access is disconnected Learn about several new input types for web forms Create your own custom vocabularies in HTML5 with microdata



Java Concurrency in Practice

Java Concurrency in Practice Author Tim Peierls
ISBN-10 0132702258
Release 2006-05-09
Pages 432
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Threads are a fundamental part of the Java platform. As multicore processors become the norm, using concurrency effectively becomes essential for building high-performance applications. Java SE 5 and 6 are a huge step forward for the development of concurrent applications, with improvements to the Java Virtual Machine to support high-performance, highly scalable concurrent classes and a rich set of new concurrency building blocks. In Java Concurrency in Practice , the creators of these new facilities explain not only how they work and how to use them, but also the motivation and design patterns behind them. However, developing, testing, and debugging multithreaded programs can still be very difficult; it is all too easy to create concurrent programs that appear to work, but fail when it matters most: in production, under heavy load. Java Concurrency in Practice arms readers with both the theoretical underpinnings and concrete techniques for building reliable, scalable, maintainable concurrent applications. Rather than simply offering an inventory of concurrency APIs and mechanisms, it provides design rules, patterns, and mental models that make it easier to build concurrent programs that are both correct and performant. This book covers: Basic concepts of concurrency and thread safety Techniques for building and composing thread-safe classes Using the concurrency building blocks in java.util.concurrent Performance optimization dos and don'ts Testing concurrent programs Advanced topics such as atomic variables, nonblocking algorithms, and the Java Memory Model



Model Driven Software Engineering in Practice

Model Driven Software Engineering in Practice Author Marco Brambilla
ISBN-10 9781627056953
Release 2017-03-30
Pages 207
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This book discusses how model-based approaches can improve the daily practice of software professionals. This is known as Model-Driven Software Engineering (MDSE) or, simply, Model-Driven Engineering (MDE). MDSE practices have proved to increase efficiency and effectiveness in software development, as demonstrated by various quantitative and qualitative studies. MDSE adoption in the software industry is foreseen to grow exponentially in the near future, e.g., due to the convergence of software development and business analysis. The aim of this book is to provide you with an agile and flexible tool to introduce you to the MDSE world, thus allowing you to quickly understand its basic principles and techniques and to choose the right set of MDSE instruments for your needs so that you can start to benefit from MDSE right away. The book is organized into two main parts. The first part discusses the foundations of MDSE in terms of basic concepts (i.e., models and transformations), driving principles, application scenarios, and current standards, like the well-known MDA initiative proposed by OMG (Object Management Group) as well as the practices on how to integrate MDSE in existing development processes. The second part deals with the technical aspects of MDSE, spanning from the basics on when and how to build a domain-specific modeling language, to the description of Model-to-Text and Model-to-Model transformations, and the tools that support the management of MDSE projects. The second edition of the book features: a set of completely new topics, including: full example of the creation of a new modeling language (IFML), discussion of modeling issues and approaches in specific domains, like business process modeling, user interaction modeling, and enterprise architecture complete revision of examples, figures, and text, for improving readability, understandability, and coherence better formulation of definitions, dependencies between concepts and ideas addition of a complete index of book content In addition to the contents of the book, more resources are provided on the book's website http://www.mdse-book.com, including the examples presented in the book.



Systems Engineering with SysML UML

Systems Engineering with SysML UML Author Tim Weilkiens
ISBN-10 9780080558318
Release 2011-08-29
Pages 320
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UML, the Universal Modeling Language, was the first programming language designed to fulfill the requirement for "universality." However, it is a software-specific language, and does not support the needs of engineers designing from the broader systems-based perspective. Therefore, SysML was created. It has been steadily gaining popularity, and many companies, especially in the heavily-regulated Defense, Automotive, Aerospace, Medical Device and Telecomms industries, are already using SysML, or are plannning to switch over to it in the near future. However, little information is currently available on the market regarding SysML. Its use is just on the crest of becoming a widespread phenomenon, and so thousands of software engineers are now beginning to look for training and resources. This book will serve as the one-stop, definitive guide that provide an introduction to SysML, and instruction on how to implement it, for all these new users. *SysML is the latest emerging programming language--250,000 estimated software systems engineers are using it in the US alone! *The first available book on SysML in English *Insider information! The author is a member of the SysML working group and has written sections of the specification *Special focus comparing SysML and UML, and explaining how both can work together



Engineering Web Applications

Engineering Web Applications Author Sven Casteleyn
ISBN-10 9783540922018
Release 2009-07-25
Pages 349
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Nowadays, Web applications are almost omnipresent. The Web has become a platform not only for information delivery, but also for eCommerce systems, social networks, mobile services, and distributed learning environments. Engineering Web applications involves many intrinsic challenges due to their distributed nature, content orientation, and the requirement to make them available to a wide spectrum of users who are unknown in advance. The authors discuss these challenges in the context of well-established engineering processes, covering the whole product lifecycle from requirements engineering through design and implementation to deployment and maintenance. They stress the importance of models in Web application development, and they compare well-known Web-specific development processes like WebML, WSDM and OOHDM to traditional software development approaches like the waterfall model and the spiral model. .



The Essence of Software Engineering

The Essence of Software Engineering Author Ivar Jacobson
ISBN-10 9780133153132
Release 2013-01-11
Pages 352
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SEMAT (Software Engineering Methods and Theory) is an international initiative designed to identify a common ground, or universal standard, for software engineering. It is supported by some of the most distinguished contributors to the field. Creating a simple language to describe methods and practices, the SEMAT team expresses this common ground as a kernel–or framework–of elements essential to all software development. The Essence of Software Engineering introduces this kernel and shows how to apply it when developing software and improving a team’s way of working. It is a book for software professionals, not methodologists. Its usefulness to development team members, who need to evaluate and choose the best practices for their work, goes well beyond the description or application of any single method. “Software is both a craft and a science, both a work of passion and a work of principle. Writing good software requires both wild flights of imagination and creativity, as well as the hard reality of engineering tradeoffs. This book is an attempt at describing that balance.” —Robert Martin (unclebob) “The work of Ivar Jacobson and his colleagues, started as part of the SEMAT initiative, has taken a systematic approach to identifying a ‘kernel’ of software engineering principles and practices that have stood the test of time and recognition.” —Bertrand Meyer “The software development industry needs and demands a core kernel and language for defining software development practices—practices that can be mixed and matched, brought on board from other organizations; practices that can be measured; practices that can be integrated; and practices that can be compared and contrasted for speed, quality, and price. This thoughtful book gives a good grounding in ways to think about the problem, and a language to address the need, and every software engineer should read it.” —Richard Soley



Business Process Change

Business Process Change Author Paul Harmon
ISBN-10 9780128005224
Release 2014-04-26
Pages 520
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Business Process Change, 3rd Edition provides a balanced view of the field of business process change. Bestselling author Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process improvement. Updated and added for this edition is new material on the development of business models and business process architecture development, on integrating decision management models and business rules, on service processes and on dynamic case management, and on integrating various approaches in a broad business process management approach. New to this edition: How to develop business models and business process architecture How to integrate decision management models and business rules New material on service processes and on dynamic case management Learn to integrate various approaches in a broad business process management approach Extensive revision and update addresses Business Process Management Systems, and the integration of process redesign and Six Sigma Learn how all the different process elements fit together in this best first book on business process, now completely updated Tailor the presented methodology, which is based on best practices, to your organization’s specific needs Understand the human aspects of process redesign Benefit from all new detailed case studies showing how these methods are implemented



Software Engineering for Modern Web Applications Methodologies and Technologies

Software Engineering for Modern Web Applications  Methodologies and Technologies Author Brandon, Daniel M.
ISBN-10 9781599044941
Release 2008-06-30
Pages 402
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"This book presents current, effective software engineering methods for the design and development of modern Web-based applications"--Provided by publisher.



Building Scalable and High performance Java Web Applications Using J2EE Technology

Building Scalable and High performance Java Web Applications Using J2EE Technology Author Greg Barish
ISBN-10 9780201729566
Release 2002
Pages 392
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Scaling Java enterprise applications beyond just programming techniques--this is the next level. This volume covers all the technologies Java developers need to build scalable, high-performance Web applications. The book also covers servlet-based session management, EJB application logic, database design and integration, and more.



Scala Design Patterns

Scala Design Patterns Author Ivan Nikolov
ISBN-10 9781788472098
Release 2018-04-09
Pages 396
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Learn how to write efficient, clean, and reusable code with Scala Key Features Unleash the power of Scala and apply it in the real world to build scalable and robust applications. Learn about using and implementing Creational, Structural, Behavioral, and Functional design patterns in Scala Learn how to build scalable and extendable applications efficiently Book Description Design patterns make developers’ lives easier by helping them write great software that is easy to maintain, runs efficiently, and is valuable to the company or people concerned. You’ll learn about the various features of Scala and will be able to apply well-known, industry-proven design patterns in your work. The book starts off by focusing on some of the most interesting and latest features of Scala while using practical real-world examples. We will be learning about IDE’s and Aspect Oriented Programming. We will be looking into different components in Scala. We will also cover the popular "Gang of Four" design patterns and show you how to incorporate functional patterns effectively. The book ends with a practical example that demonstrates how the presented material can be combined in real-life applications. You’ll learn the necessary concepts to build enterprise-grade applications. By the end of this book, you’ll have enough knowledge and understanding to quickly assess problems and come up with elegant solutions. What you will learn Immerse yourself in industry-standard design patterns—structural, creational, and behavioral—to create extraordinary applications See the power of traits and their application in Scala Implement abstract and self types and build clean design patterns Build complex entity relationships using structural design patterns Create applications faster by applying functional design patterns Who this book is for If you want to increase your understanding of Scala and apply design patterns to real-life application development, then this book is for you.Prior knowledge of Scala language is assumed/ expected.



Software Engineering for Real time Systems

Software Engineering for Real time Systems Author J. E. Cooling
ISBN-10 0201596202
Release 2003
Pages 800
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The comprehensive coverage and real-world perspective makes the book accessible and appealing to both beginners and experienced designers. Covers both the fundamentals of software design and modern design methodologies Provides comparisons of different development methods, tools and languages Blends theory and practical experience together Emphasises the use of diagrams and is highly illustrated



UML 2 Certification Guide

UML 2 Certification Guide Author Tim Weilkiens
ISBN-10 0080466516
Release 2010-07-28
Pages 320
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The popular Unified Modeling Language (UML) is both a language and notation developed by the Object Management Group (OMG) used to design and create specifications for software systems. With the recent release of version 2.0 UML, the OMG has started the OMG-Certified UML Professional Program to provide an objective measure of UML knowledge. As a certified UML professional a developer has an important credential to present to employers and clients. Certification also benefits companies looking for skilled UML practitioners by giving them a basis for making hiring and promotion decisions. UML 2 Certification Guide is the only official study guide to passing the new UML exams. This book systematically covers all of the topics covered in the exams, and has been carefully reviewed by the OMG. The book begins by assuming only a basic knowledge of UML and then progresses far enough to allow a reader to pass both the fundamental and the intermediate level exams. Along the way the book also covers topics that are not in introductory books on UML but that are necessary to pass the exams. Tim Weilkiens is considered one of the top ten experts on UML, and both authors have extensive experience training developers to successfully take the exams. The official certification resource Assumes a basic knowledge of UML so that you can focus immediately on the exams Written by two authors known for their skill as trainers, consultants, and developers Developed systematically to enable you to master all exam topics—without exception Covers the use of UML for applications, as required by the exams, both inside and outside of the realm of software development Includes a practice exam, glossary, list of books, and website information



Founders at Work

Founders at Work Author Jessica Livingston
ISBN-10 143021077X
Release 2008-11-01
Pages 488
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Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.



A Practical Guide to SysML

A Practical Guide to SysML Author Sanford Friedenthal
ISBN-10 9780128008003
Release 2014-10-23
Pages 630
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A Practical Guide to SysML, Third Edition, fully updated for SysML version 1.4, provides a comprehensive and practical guide for modeling systems with SysML. With their unique perspective as leading contributors to the language, Friedenthal, Moore, and Steiner provide a full description of the language along with a quick reference guide and practical examples to help you use SysML. The book begins with guidance on the most commonly used features to help you get started quickly. Part 1 explains the benefits of a model-based approach, providing an overview of the language and how to apply SysML to model systems. Part 2 includes a comprehensive description of SysML that provides a detailed understanding that can serve as a foundation for modeling with SysML, and as a reference for practitioners. Part 3 includes methods for applying model-based systems engineering using SysML to specify and design systems, and how these methods can help manage complexity. Part 4 deals with topics related to transitioning MBSE practice into your organization, including integration of the system model with other engineering models, and strategies for adoption of MBSE. Learn how and why to deploy MBSE in your organization with an introduction to systems and model-based systems engineering Use SysML to describe systems with this general overview and a detailed description of the Systems Modeling Language Review practical examples of MBSE methodologies to understand their application to specifying and designing a system Includes comprehensive modeling notation tables as an appendix that can be used as a standalone reference