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What Media Classes Really Want to Discuss

What Media Classes Really Want to Discuss Author Greg Smith
ISBN-10 9781136934186
Release 2010-09-13
Pages 168
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You probably already have a clear idea of what a "discussion guide for students" is: a series of not-very-interesting questions at the end of a textbook chapter. Instead of triggering thought-provoking class discussion, all too often these guides are time-consuming and ineffective. This is not that kind of discussion guide. What Media Classes Really Want To Discuss focuses on topics that introductory textbooks generally ignore, although they are prominent in students’ minds. Using approachable prose, this book will give students a more precise critical language to discuss “common sense” phenomena about media. The book acknowledges that students begin introductory film and television courses thinking they already know a great deal about the subject. What Media Classes Really Want To Discuss provides students with a solid starting point for discussing their assumptions critically and encourages the reader to argue with the book, furthering the 'discussion' on media in everyday life and in the classroom.



A Student s Guide to the Mathematics of Astronomy

A Student s Guide to the Mathematics of Astronomy Author Daniel Fleisch
ISBN-10 9781107034945
Release 2013-08-29
Pages 205
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Plain-language explanations and a rich set of supporting material help students understand the mathematical concepts and techniques of astronomy.



The Student s Guide to Successful Project Teams

The Student s Guide to Successful Project Teams Author William A Kahn
ISBN-10 9781317824183
Release 2014-06-03
Pages 256
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It is common for undergraduate and graduate students across various disciplines to be placed on teams and assigned group project research reports and presentations which require them to work together. For example a psychology course requires teams to develop, conduct, analyze and present the result of their experiments, a marketing course requires student project teams to prepare marketing plans and present their conclusions, and an organizational behavior course forms teams for the purpose of researching the cultures of different organizations and making presentations about their findings. This new guidebook will be a core text on how to help student project teams confront and successfully resolve issues, tasks and problems. Sections include conceptual material, stories and illustrations, and exercises. Students and teachers in Organizational Behavior, Management, Marketing and all psychology disciplines will find this book of interest.



Emerging Perspectives on the Mobile Content Evolution

Emerging Perspectives on the Mobile Content Evolution Author Aguado, Juan Miguel
ISBN-10 9781466688391
Release 2015-09-21
Pages 383
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In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.



Cognitive Media Theory

Cognitive Media Theory Author Ted Nannicelli
ISBN-10 9781136226090
Release 2014-03-26
Pages 358
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Across the academy, scholars are debating the question of what bearing scientific inquiry has upon the humanities. The latest addition to the AFI Film Readers series, Cognitive Media Theory takes up this question in the context of film and media studies. This collection of essays by internationally recognized researchers in film and media studies, psychology, and philosophy offers film and media scholars and advanced students an introduction to contemporary cognitive media theory—an approach to the study of diverse media forms and content that draws upon both the methods and explanations of the sciences and the humanities. Exploring topics that range from color perception to the moral appraisal of characters to our interactive engagement with videogames, Cognitive Media Theory showcases the richness and diversity of cognitivist research. This volume will be of interest not only to students and scholars of film and media, but to anyone interested in the possibility of a productive relationship between the sciences and humanities.



Television Culture

Television Culture Author John Fiske
ISBN-10 9781136868566
Release 2010-10-18
Pages 424
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This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Aniko Bodroghkozy, Steve Classen, Elana Levine, Jason Mittell, Greg Smith and Pam Wilson on ‘John Fiske and Television Culture’. Both underline the continuing relevance of this foundational text in the study of contemporary media and popular culture. Television is unique in its ability to produce so much pleasure and so many meanings for such a wide variety of people. In this book, John Fiske looks at television’s role as an agent of popular culture, and goes on to consider the relationship between this cultural dimension and television’s status as a commodity of the cultural industries that are deeply inscribed with capitalism. He makes use of detailed textual analysis and audience studies to show how television is absorbed into social experience, and thus made into popular culture. Audiences, Fiske argues, are productive, discriminating, and televisually literate. Television Culture provides a comprehensive introduction for students to an integral topic on all communication and media studies courses.



A Roadmap for Teaching Social Media

A Roadmap for Teaching Social Media Author Karen J. Freberg
ISBN-10 1535541903
Release 2016-08-28
Pages 88
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A Roadmap for Teaching Social Media is the workbook you want but never get from other social media books. Embracing the connections between theory and practice, providing innovative assignments in class, and creating a social media mindset as a professor and as a student are some of the goals of this workbook. This workbook aims to empower professors and prepare students for the ever changing demands and expectations facing them in the social media industry.In this workbook, instructors teaching social media class will see detailed instructions for getting started with a social media class, branding the social media class, providing social media and email etiquette policy, inviting guest speakers to class, setting up a class hashtag, and creating content for classes.Specific assignments and their grading rubrics include managing your online reputation, specific strategy assignments, specific message assignments, and a capstone social media campaign assignment.Finally, a sample syllabus from the author's own acclaimed class and links to additional resources are provided.



The Media Student s Book

The Media Student s Book Author Gill Branston
ISBN-10 9781136963797
Release 2010-05-28
Pages 488
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The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts narrative genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world? the future of television regulation now debating advertising, branding and celebrity news and its futures documentary and ‘reality’ debates from ‘audience’ to ‘users’ research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include: Slumdog Millionaire online access for film and music CSI and detective fictions Let the Right One In and The Orphanage PBS, BBC and HBO images of migration The Age of Stupid and climate change politics. The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with: a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary follow-up activities in ‘Explore’ boxes suggestions for further reading and online research references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.



The Bare Bones Camera Course for Film and Video

The Bare Bones Camera Course for Film and Video Author Tom Schroeppel
ISBN-10 9781621535270
Release 2015-08-04
Pages 176
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A timeless classic with more than 165,000 copies sold, The Bare Bones Camera Course for Film and Video has been chosen by over 700 colleges to teach basic film and video techniques. Written by a working professional, The Bare Bones Camera Course is the most user-friendly book available on the subject of film and video production; it reduces the shooting experience to its essence, making complicated concepts easy to grasp. Using simple clear language and more than 150 illustrations, the book explains: Exposure Lenses Composition Basic sequence Crossing the line Lighting And much more! When you finish this book, you will know and understand how to shoot good pictures that will edit together seamlessly in post-production. With added chapters on sound and editing, this new edition of The Bare Bones Camera Course for Film and Video rounds out the education of any filmmaker. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.



The Only Grammar Book You ll Ever Need

The Only Grammar Book You ll Ever Need Author Susan Thurman
ISBN-10 9781440519260
Release 2003-05-01
Pages 192
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The Only Grammar Book You'll Ever Need is the ideal resource for everyone who wants to produce writing that is clear, concise, and grammatically excellent. Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish. Using dozens of examples, The Only Grammar Book You'll Ever Need provides guidelines for: Understanding the parts of speech and elements of a sentence Avoiding the most common grammar and punctuation mistakes Using correct punctuating in every sentence Writing clearly and directly Approaching writing projects, whether big or small Easy to follow and authoritative, The Only Grammar Book You'll Ever Need provides all the necessary tools to make you successful with every type of written expression.



How To Watch Television

How To Watch Television Author Jason Mittell
ISBN-10 9780814763988
Release 2013-09-16
Pages 396
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We all have opinions about the television shows we watch, but television criticism is about much more than simply evaluating the merits of a particular show and deeming it ‘good’ or ‘bad.’ Rather, criticism uses the close examination of a television program to explore that program’s cultural significance, creative strategies, and its place in a broader social context. How to Watch Television brings together forty original essays from today’s leading scholars on television culture, writing about the programs they care (and think) the most about. Each essay focuses on a particular television show, demonstrating one way to read the program and, through it, our media culture. The essays model how to practice media criticism in accessible language, providing critical insights through analysis—suggesting a way of looking at TV that students and interested viewers might emulate. The contributors discuss a wide range of television programs past and present, covering many formats and genres, spanning fiction and non-fiction, broadcast and cable, providing a broad representation of the programs that are likely to be covered in a media studies course. While the book primarily focuses on American television, important programs with international origins and transnational circulation are also covered. Addressing television series from the medium’s earliest days to contemporary online transformations of television, How to Watch Television is designed to engender classroom discussion among television critics of all backgrounds. Read: Introduction / Table of Contents / Sample Essays Online View: Clips from the Essays Visit the Facebook page.



Digital Media and Society

Digital Media and Society Author Simon Lindgren
ISBN-10 9781473998896
Release 2017-05-01
Pages 328
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What can flame-throwing squirrels tell us about human emotion? Can social media empower political activism? How has the internet changed the way we form our identities? Do algorithms have a social role? What is digital society? In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, author Simon Lindgren explores what it means to live in a digital society. Neatly divided into three sections, Digital Media and Society expertly leads students through: Theories: from social media and cyber-optimism, to online social interaction and social change Topics: from emotion, participation and the public sphere, to the impact of data, software and mobile technology Tools: from digital ethnography, social network analysis and text-mining, to guidance on digital ethics and mixing methods With succinct explanations of key concepts and theories, practical exercises to aid understanding and application, and suggested further reading sections to guide students through the literature and enhance their own research, this is a must-have resource for all students of the digital society. Digital Media and Society is essential reading for undergraduate and postgraduate courses exploring digital media, social media, media and society, media sociology, and the Internet.



Now What

Now What Author Nicholas Lore
ISBN-10 9781416565949
Release 2008-05-06
Pages 256
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The impolite truth nobody mentions in college commencement speeches: "Many of you have just spent four years and a small fortune studying something you will never use, and, if you do, you won't like all that much. Have a nice life." Up until now, you've had to rely on hit-and-miss methods of picking your career that lead to only 30 percent of college graduates reporting satisfaction with their careers. That's because up until now there has never been a book that guides you through the difficult process of designing a career that gives you the best chance for both high-level success and satisfaction. But career guru Nicholas Lore has found a way to show you how to custom design a career where you will: Look forward to going to work Be extremely successful and productive Use your natural talents fully in work that fits your personality Be highly respected because you excel at your work In Now What?, he helps you put all the pieces together to make wise decisions about what you will do with your life and how you can best go about setting and accomplishing your life and work goals. You'll also learn the skills you need to live an extraordinary life. Filled with charts, worksheets, and quizzes, Now What? is the cutting-edge guide for choosing a career that fits you perfectly -- whether you're a college student, a twentysomething already out in the working world, or a high school student just getting started.



Social Media Strategy

Social Media Strategy Author Keith A. Quesenberry
ISBN-10 9781442251540
Release 2015-10-22
Pages 256
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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.



Master the Media

Master the Media Author Julie Smith
ISBN-10 0986155446
Release 2015-06-25
Pages 180
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Can teaching media literacy really change the world? Researchers predict that, in 2015, the average American will spend more than fifteen hours every day listening, reading, clicking, and viewing media. Without question, television, films, radio, and music, the Internet, social media, news programs, and books and magazines are part of our daily lives. And while some claim that all of this media consumption is detrimental to society, the truth is it doesn't have to be. Times have changed. Technology connects us today in new and exciting ways. We have more choices and more control than ever, regarding what and when we will watch, listen to, and read. And, as Julie Smith explains in Master the Media: How Teaching Media Literacy Can Save Our Plugged-in World, with that control comes a heightened level of responsibility to think critically about the content we consume. Written to help teachers and parents educate the next generation, Master the Media explains the history, purpose, and messages behind the media. The point isn't to get kids to unplug; it's to help them make informed choices, understand the difference between truth and lies, and discern perception from reality. Critical thinking leads to smarter decisions-and it's why media literacy can save the world.



The New Science of Learning

The New Science of Learning Author Terry Doyle
ISBN-10 9781620360118
Release 2013-10-01
Pages 136
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Learning to learn is the key skill for tomorrow. This breakthrough book builds the foundation every student needs, from freshman orientation to graduate school Recent advances in brain science show that most students’ learning strategies are highly inefficient, ineffective or just plain wrong. While all learning requires effort, better learning does not require more effort, but rather effectively aligning how the brain naturally learns with the demands of your studies. This book shows you what is involved in learning new material, how the human brain processes new information, and what it takes for that information to stick with you even after the test. Taking a small amount of time to read and act upon the material in this book will prove to be one of the best decisions you can make as a learner. What you discover will change the way you learn in college and will be helpful in your personal and professional life. You live in a world where you will have to be a lifelong learner, constantly updating your skills and changing jobs to compete in the global marketplace. Most college students today will have as many as 10-14 different jobs by age 38. Learning how to learn in harmony with your brain is crucial to your long-term success. This succinct book explains straightforward strategies for changing how you prepare to learn, engage with your course material, and set about improving recall of newly learned material whenever you need it. This is not another book about study skills and time management strategies, but instead an easy-to-read description of the research about how the human brain learns in a way that you can put into practice right away. Did you know neuroscientists have shown that memories are made while you sleep, and by studying right before sleeping you can make stronger memories for your information? In this book the authors explain the role that sleep, exercise and your senses play in learning; how memory works and what makes the brain pay attention; the importance of your mindset towards learning and pattern recognition; as well as new breakthroughs in brain science that can enhance your ability to learn new information and make later recall (for tests or everyday life) easier. This book will put you on the path to reaching your full learning potential.



The Teacher s Guide to Media Literacy

The Teacher   s Guide to Media Literacy Author Cyndy Scheibe
ISBN-10 9781452269597
Release 2011-11-08
Pages 264
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Use media literacy to reach all students! This book starts by asking, "What does it mean to be literate in today's world, and how can those literacy skills be developed?" The authors answer those questions by providing concrete, innovative ways to integrate media literacy across the curriculum and teach students to be independent, skilled, and reflective thinkers. Through dozens of suggested activities, teaching strategies, lessons, and a companion Website, the authors’ unique vision allows schools to: Integrate media literacy into teaching at all grade levels and core content areas Address key education standards Teach 21st-century skills and higher-order critical thinking Engage students by bridging schoolwork with their lives outside the classroom