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Why Fonts Matter

Why Fonts Matter Author Sarah Hyndman
ISBN-10 9780753551912
Release 2016-01-28
Pages 144
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We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.



Why Fonts Matter

Why Fonts Matter Author Sarah Hyndman
ISBN-10 1584236310
Release 2016
Pages 144
Download Link Click Here

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.



Why Fonts Matter

Why Fonts Matter Author Sarah Hyndman
ISBN-10 0753557231
Release 2016-01-28
Pages 144
Download Link Click Here

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations



The Type Taster

The Type Taster Author Sarah Hyndman
ISBN-10 0993181104
Release 2015
Pages 144
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The Type Taster has been writing in one form or another for most of life. You can find so many inspiration from The Type Taster also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Type Taster book for free.



Just My Type

Just My Type Author Simon Garfield
ISBN-10 9781847652928
Release 2010-10-21
Pages 352
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Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.



Type Matters

Type Matters Author Jim Williams
ISBN-10 1858945674
Release 2012
Pages 157
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Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.



Type Is Beautiful

Type Is Beautiful Author Simon Loxley
ISBN-10 185124431X
Release 2016-08-12
Pages 288
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Fonts are everywhere. You may even have a favorite serif or sans serif. But have you ever wondered who took the bold steps to create it? Behind every great font is a great story, and, in this fascinating cultural history, graphic designer and design writer Simon Loxley covers more than five hundred years in the history of typography from the oldest printed typeface used in the Gutenberg Bible right up to the present day. "Type is Beautiful "traces the history of fifty remarkable fonts. Thoroughly researched and visually exciting, it takes readers through the story of each font s creation and distinct characteristics, as well as why it succeeded or failed. Some of the fonts were commissioned for major commercial or cultural projects. Edward Johnston s iconic Johnston Sans, for instance, was created for the London Underground and remained there exclusively until a redesign in the 1980s. Other fonts became culturally significant unintentionally. The designer of the controversial Comic Sans created the typeface to fill the need for a font to fit the speech bubbles for a Microsoft program, never expecting it to become one of the world s favorite and most-maligned fonts. Along the way, Loxley gives readers an unforgettable cast of characters, including Johannes Gutenberg, William Caslon, Nicolas Jenson, Stanley Morison, William Morris, and Thomas Cobden-Sanderson, the English artist and bookbinder who famously bequeathed the unique metal type created for his failed Doves Press to the Thames, casting the type into the river to prevent its future use. Brimming with fascinating facts, "Type is Beautiful "is a highly informative and entertaining trip through a lesser-known aspect of history that turns out to have major significance for print and design culture. From Blackletter to Baskerville and Bodoni, you will find yourself looking at fonts with a newfound appreciation."



bookdown

bookdown Author Yihui Xie
ISBN-10 9781351792608
Release 2016-12-12
Pages 138
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bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.



Creating a Brand Identity A Guide for Designers

Creating a Brand Identity  A Guide for Designers Author Catharine Slade-Brooking
ISBN-10 1780675623
Release 2016-01-26
Pages 160
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Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.



Drawing Type

Drawing Type Author Alex Fowkes
ISBN-10 9781592538980
Release 2014-04-01
Pages 208
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An introduction to playful typography features projects and examples from seventy-two designers, focuses on four styles of typographic work, and includes sixteen specimen sheets with which to practice drawing typefaces.



The Big Book of 5 000 Fonts

The Big Book of 5 000 Fonts Author David E. Carter
ISBN-10 0823004899
Release 2001
Pages 408
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That’s where this valuable book comes in. It features over 5,000 different fonts - not only the standard ones like Bodoni, Cheltenham, and Century, but also the entire collections of the smaller font foundries that produce innovative, cutting-edge type de



Thinking with Type

Thinking with Type Author Ellen Lupton
ISBN-10 9781616893507
Release 2014-04-15
Pages 224
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Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.



100 Things Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People Author Susan Weinschenk
ISBN-10 0132658607
Release 2011-04-14
Pages 256
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.



Mark Z Danielewski s House of Leaves

Mark Z  Danielewski s House of Leaves Author Mark Z. Danielewski
ISBN-10 9780375420528
Release 2000
Pages 709
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A family relocates to a small house on Ash Tree Lane and discovers that the inside of their new home seems to be without boundaries



The Geometry of Type

The Geometry of Type Author Stephen Coles
ISBN-10 0500292450
Release 2016-07-12
Pages 256
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The Geometry of Type explores 100 traditional and modern typefaces in detail, with a full spread devoted to each entry. Characters from each typeface are enlarged and annotated to reveal key features, anatomical details, and the finer, often-overlooked elements of type design, which shows how these attributes affect mood and readability. Sidebar information lists the designer and foundry, the year of release and the different weights and styles available, while feature boxes explain the origins and best uses for each typeface, such as whether it is suitable for running text or as a display font for headlines. To help the reader spot each typeface in the wider world, the full character set is shown, and the best letters for identification are highlighted. This beautiful and highly practical work of reference for font spotters, designers and users is a close-up celebration of typefaces and great type design.



The Meaning of It All

The Meaning of It All Author Richard P. Feynman
ISBN-10 9780786739141
Release 2009-04-29
Pages 192
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Many appreciate Richard P. Feynman's contributions to twentieth-century physics, but few realize how engaged he was with the world around him—how deeply and thoughtfully he considered the religious, political, and social issues of his day. Now, a wonderful book—based on a previously unpublished, three-part public lecture he gave at the University of Washington in 1963—shows us this other side of Feynman, as he expounds on the inherent conflict between science and religion, people's distrust of politicians, and our universal fascination with flying saucers, faith healing, and mental telepathy. Here we see Feynman in top form: nearly bursting into a Navajo war chant, then pressing for an overhaul of the English language (if you want to know why Johnny can't read, just look at the spelling of “friend”); and, finally, ruminating on the death of his first wife from tuberculosis. This is quintessential Feynman—reflective, amusing, and ever enlightening.



Why Time Flies

Why Time Flies Author Alan Burdick
ISBN-10 9781416540274
Release 2017-01-24
Pages 320
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“[Why Time Flies] captures us. Because it opens up a well of fascinating queries and gives us a glimpse of what has become an ever more deepening mystery for humans: the nature of time.” —The New York Review of Books “Erudite and informative, a joy with many small treasures.” —Science “Time” is the most commonly used noun in the English language; it’s always on our minds and it advances through every living moment. But what is time, exactly? Do children experience it the same way adults do? Why does it seem to slow down when we’re bored and speed by as we get older? How and why does time fly? In this witty and meditative exploration, award-winning author and New Yorker staff writer Alan Burdick takes readers on a personal quest to understand how time gets in us and why we perceive it the way we do. In the company of scientists, he visits the most accurate clock in the world (which exists only on paper); discovers that “now” actually happened a split-second ago; finds a twenty-fifth hour in the day; lives in the Arctic to lose all sense of time; and, for one fleeting moment in a neuroscientist’s lab, even makes time go backward. Why Time Flies is an instant classic, a vivid and intimate examination of the clocks that tick inside us all.