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Word of Mouth Nashville Conversations Insight Into the Drive Passion and Innovation of Music City s Creative Entrepeneurs

Word of Mouth  Nashville Conversations  Insight Into the Drive  Passion  and Innovation of Music City s Creative Entrepeneurs Author Lily Clayton Hansen
ISBN-10 1940611253
Release 2015-06-01
Pages 240
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Right now, there is no city in the United States "hotter", "cooler", or more "it" than Nashville, TN. With a booming economy, a great quality of life, and a creative, collaborative entreprepeneurial community, Nashville is on the short-list of living and travel destinations for passionate and innovative minds. As many newspapers, magazines, and websites have pointed out, one of the critical components to Nashville's growth and popularity is it's thriving and cutting-edge music, culinary, and artistic communities. Word of Mouth: Nashville Conversations is an elegant collection of interviews by Nashville writer Lily C. Hansen, highlighted by stunning, black & white photography from some of Nashville's finest photographers, that captures the drive, passion, and innovation of several prolific Nashvillians who have thrived in - and helped drive -- the art, culinary, and music industries. Also included are several "wild card" personalities: those who possess talents that defy labeling and elipse categorization. Word of Mouth is an inside look at the exploding community of Nashville and a multifaceted portrait of the intellectual and inventive capital that makes the city hum with energy. It's title reflects what makes Word of Mouth special: by interviewing each of these personalities, Word of Mouth relies on the classic form of intimate conversation to gain insight and understanding of each personality while also capturing the organic and tried-and-true method - word of mouth -- through which each have attracted their fan-base and support network. Word of Mouth: Nashville Conversations is a testament to Nashville's incredible mixture of artistic talent but also it's zest for collaboration, rather than competitiveness: similar to the artistic community's nonexistent hierarchy, up-and-coming talent is interviewed alongside illustrious, internationally-recognized artists.While Word of Mouth: Nashville Conversations focuses on the creative entrepeneurs of Music City, it is a book that knows no geographical limits; it is for every creative entrepreneur, everywhere. As a collection of anecdotes, quotes and wisdom shared by those pursuing their dreams or those who have already obtained commercial fruition, it presents the stories and the insights that any innovative mind, young and old alike, needs to hear as they follow their heart and pursue their own creative path.



Media Innovation and Entrepreneurship

Media Innovation and Entrepreneurship Author Michelle Ferrier
ISBN-10 1989014003
Release 2017-10-24
Pages
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Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.



The Power of Social Innovation

The Power of Social Innovation Author Stephen Goldsmith
ISBN-10 9780470604076
Release 2010-01-21
Pages 250
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Praise for The Power of Social Innovation "Goldsmith guided us in Florida on our successful faith-based initiatives. His bold approaches continue to inspire public officials and community groups alike with keys to activating citizens and expanding opportunity for all." —Jeb Bush, former Governor, Florida "It has been a great pleasure to work with Steve Goldsmith. His work with us at America's Promise and all of his other diligent efforts are so well reflected in this book. The Power of Social Innovation reminds each of us in government, philanthropy, the nonprofit community, and as private citizens that we can and must work together to ensure the full fulfillment of the American Dream and to ensure the success of our most precious resource, our children." —Alma J. Powell, chair, America's Promise Alliance "The Power of Social Innovation is a must read for social innovators who want to make a powerful impact. Stephen Goldsmith surveys the field and provides indispensible tools to help civic entrepreneurs scale up their ideas and produce the best possible results." —Geoffrey Canada, president and CEO, Harlem Children's Zone "Goldsmith provides a useful toolkit for entrepreneurial public executives and innovative nonprofits and foundations. His research encourages transformative social change by advocating a shift in focus from direct services to citizens to building new, higher performance networks of public, private, and nonprofit organizations." —Mark R. Warner, United States Senator, Virginia "When it comes to doing good, Stephen Goldsmith is as disruptive an innovator as we've seen. Read and study The Power of Social Innovation if you don't just want to do good, but want to make the greatest impact possible." —Clayton M. Christensen, professor, Harvard Business School and author, Disrupting Class



The Referral Engine

The Referral Engine Author John Jantsch
ISBN-10 1101429518
Release 2010-05-13
Pages 256
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The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.



The 7 Habits of Highly Effective Teens Workbook

The 7 Habits of Highly Effective Teens  Workbook Author Sean Covey
ISBN-10 9781633533998
Release 2015-11-15
Pages
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This completely updated and redesigned personal workbook companion to the bestselling The 7 Habits of Highly Effective Teens provides engaging activities, interactives and self-evaluations to help teens understand and apply the power of the 7 Habits. Sean Covey's The 7 Habits of Highly Effective Teens has sold more than 2 million copies and helped countless teens make better decisions and improve their sense of self-worth. Pairing new interactives with modern explanatory graphics, The 7 Habits of Highly Effective Teens workbook reaches today’s teen generation effectively.



The Humane Metropolis

The Humane Metropolis Author Rutherford H. Platt
ISBN-10 9781558495548
Release 2006
Pages 326
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Four-fifths of Americans now live in the nation's sprawling metropolitan areas, and half of the world's population is now classified as "urban." As cities become the dominant living evironment for humans, there is growing concern about how to make such places more habitable, more healthy and safe, more ecological, and more equitable -- in short, more "humane." This book explores the prospects for a more humane metropolis through a series of essays and case studies that consider why and how urban places can be made greener and more amenable. Its point of departure is the legacy of William H. Whyte (1917-1999), one of America's most admired urban thinkers. From his eyrie high above Manhattan in the offices of the Rockefeller Brothers Fund, Whyte laid the foundation for today's "smart growth" and "new urbanist" movements with books such as The Last Landscape (1968). His passion for improving the habitability of cities and suburbs is reflected in the diverse grassroots urban design and regreening strategies discussed in this volume. Topics examined in this book include urban and regional greenspaces, urban ecological restoration, social equity, and green design. Some of the contributors are recognized academic experts, while others offer direct practical knowledge of particular problems and initiatives. The editor's introduction and epilogue set the individual chapters in a broader context and suggest how the strategies described, if widely replicated, may help create more humane urban environments. In addition to Rutherford H. Platt, contributors to the volume include Carl Anthony, Thomas Balsley, Timothy Beatley, Eugenie L. Birch, Edward J. Blakely, Colin M. Cathcart, Steven E. Clemants, Christopher A. De Sousa, Steven N. Handel, Peter Harnik, Michael C. Houck, Jerold S. Kayden, Albert LaFarge, Andrew Light, Charles E. Little, Anne C. Lusk, Thalya Parilla, Deborah E. Popper, Frank J. Popper, Mary V. Rickel, Cynthia Rosenzweig, Robert L. Ryan, Laurin N. Sievert, Andrew G. Wiley-Schwartz, and Ann Louise Strong. Included in the back of the book is a DVD of a 22-minute film created by Ted White, which serves as a companion to the text.



The Face to Face Book

The Face to Face Book Author Ed Keller
ISBN-10 9781451640069
Release 2012-05-22
Pages 287
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Shares secrets to harnessing the power of word-of-mouth marketing, challenging popular misconceptions while explaining how to render a brand a subject of profitable conversation.



Surrounded by Geniuses

Surrounded by Geniuses Author Alan Gregerman
ISBN-10 9781402254840
Release 2010-09-01
Pages 272
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Winner of the Axiom Award for best leadership book Praise for Dr. Alan S. Gregerman and Surrounded by Geniuses "No one needs a 'me-too' anything-great companies learn to transform customers into fans. Surrounded by Geniuses can help you begin your quest for the next great idea. It is an important and enjoyable read." -Vernon H. Hill, Founder, Chairman, and CEO, Commerce Bank "Dr. Gregerman has made an important contribution to our understanding of the power of each of us and our organizations to innovate, create, and do so much more. His ideas are clear, concrete, and surprising in their originality. Surrounded by Geniuses is a book for anyone struggling to get beyond incremental thinking." -Dan Scheinman, General Manager, Cisco Media Solutions Group, Cisco Systems How many times have you arrived at work, exchanged greetings with your colleagues, attended a meeting or two, and then sat down at your desk overcome by the incredible feeling that you were surrounded by geniuses? If you're like most people, caught up in the stress of work and everyday life, the answer is a resounding "never!" But that's all about to change. In Surrounded by Geniuses, Alan Gregerman presents a revolutionary guide to personal, professional, and organizational success based on two powerfully simple ideas: First, that there is genius hidden in all of us. And second, that we are surrounded by a world filled with genius that can be used to transform any company or organization in order to deliver compelling customer value. So grab your curiosity and your most comfortable shoes. It's time for a remarkable trip to your future success! Visit the Surrounded by Geniuses blog for more ideas and insight on unlocking brilliance in yourself, your colleagues, and your organization. www.alangregerman.typepad.com



6 Secrets to Startup Success

6 Secrets to Startup Success Author John BRADBERRY
ISBN-10 9780814416068
Release 2011-03-20
Pages 256
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It takes passion to start a new business. But that same entrepreneurial enthusiasm can also lead you astray.Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusionùthat the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to: Convert their passion into economic value with a moneymaking business model ò Improve their readiness to launch and lead a new venture ò Manage funding and cash flows ò Chart a path to breakeven and beyond ò Avoid the pitfalls that often accompany unfettered passion ò Build the stamina needed to persevere over time Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.



Herding Tigers

Herding Tigers Author Todd Henry
ISBN-10 9780735211728
Release 2018-01-16
Pages 272
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A practical handbook for every new manager charged with leading teams to creative brilliance, from the author of The Accidental Creative and Die Empty. New managers in creative fields got the job because they were good at being makers--and learned to strategize their time, relationships, and mindset to produce the best creative work possible on their own. But when they're put in charge, the rules change, and they must unlearn their hard-won working habits in favor of new ones, and navigate a minefield of complex relational dynamics with colleagues and bosses. Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off, and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives. He draws from interviews with brilliant leaders and his experience consulting in creative organizations to share a wealth of practical advice, including: · Why conflict can be a good thing, and how to manage it in a healthy way. · How to build time and attention buffers to protect your team's ability to do its best work. · How to deal with the imbalance of power on your team, and manage inevitable struggles that arise. · How to create "hunting trails" that will keep your team inspired and motivated to deliver brilliant work. · Why you should still "get your hands dirty", even as you strive to remove yourself from the work. · Why you should fight to measure value, not time, when evaluating your team's work.



Word of Mouth

Word of Mouth Author Lily Clayton Hansen
ISBN-10 0999751204
Release 2018-04-15
Pages
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Word of Mouth has been writing in one form or another for most of life. You can find so many inspiration from Word of Mouth also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Word of Mouth book for free.



Social Entrepreneurship For Dummies

Social Entrepreneurship For Dummies Author Mark Durieux
ISBN-10 047063250X
Release 2010-03-16
Pages 364
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Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. A complete reference on the ideas and processes associated with social entrepreneurship Provides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!



Distracted Staying Connected without Losing Focus

Distracted  Staying Connected without Losing Focus Author Terri R. Kurtzberg
ISBN-10 9781440842962
Release 2017-04-06
Pages 178
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What are the benefits and negative consequences of our increased connectivity at school, at work, and at home? Is being constantly distracted now a worldwide problem? This book examines how new technologies and social pressures have changed the way we use our attention, and the extent to which they drive us to distraction, by interpreting hundreds of scientific studies from the literatures in cognitive and social psychology, sociology, communication, management, and decision making. • Offers a comprehensive and insightful understanding of how technology use in daily life affects our attention, our work performance, and our relationships • Describes how to get and keep the attention of others in a distracted, mobile-device enabled world • Explains benefits of multitasking as well as how it limits our abilities to process information and make good decisions • Addresses the connections between constantly being distracted and trying to multitask to the near crisis-level trend of unused vacation time in America and explains why this phenomenon hurts everyone



The Everything Store

The Everything Store Author Brad Stone
ISBN-10 9780316219259
Release 2013-10-15
Pages 384
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"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, New Republic Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. The Everything Store is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.



Nashville Eats

Nashville Eats Author Jennifer Justus
ISBN-10 9781613128701
Release 2015-10-06
Pages 256
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If it seems like Nashville is everywhere these days—that’s because it is. GQ recently declared it “Nowville,” and it has become the music hotspot for both country and rock. But as hot as the music scene is, the food scene is even hotter. In Nashville Eats, more than 100 mouthwatering recipes reveal why food lovers are headed South for Nashville’s hot chicken, buttermilk biscuits, pulled pork sandwiches, cornmeal-crusted catfish, chowchow, fried green tomatoes, and chess pie. Author Jennifer Justus whips up the classics—such as pimento cheese and fried chicken—but also includes dishes with a twist on traditional Southern fare—such as Curried Black Chickpeas or Catfish Tacos. And alongside the recipes, Jennifer shares her stories of Nashville—the people, music, history, and food that make it so special.



The Minimalist Woodworker

The Minimalist Woodworker Author Vic Tesolin
ISBN-10 1940611350
Release 2015-10-15
Pages 160
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Woodworking is thriving in the hands-on, DIY, maker world we currently live in. Yet, for it's increasing popularity, there are many crafters who don't engage in woodworking because they falsely believe you need a large workshop and a full-blown collection of tools and equipment. The Minimalist Woodworker is about eliminating this myth. To enjoy woodworking, all you need is a few essential tools, a little bit of space, and the desire to make something with your own two hands. The Minimalist Woodworker is about making woodworking clean and simple – from the tools and the workspace to the easy-to-follow instructions. It eliminates the fears and excuses as it demystifies the craft. Written by Vic Tesolin, aka the Minimalist Woodworker, a woodworker, instructor, and writer who is currently a technical adviser at Lee Valley Tools, The Minimalist Woodworker is a stress-free approach for the hobbyist that emphasizes the destination is actually the journey. Beginning with an understanding of the minimalist mindset, The Minimalist Woodworker quickly details how to make a small space productive and outlines the most efficient tools for a woodworker. Each piece of equipment is explained and instructions on how to use are provided. Techniques for keeping them sharp and maintained are also explained. Once space and tools are covered, seven projects are presented: a saw bench and matching saw horse, a Nicholson-style workbench, a shooting board/bench hook, a shop mallet, and a small hanging cabinet. Each project not only develops woodworking skills, but also outfits The Minimalist Woodworker's small shop. With step-by-step instruction, photos and illustrations, and an easy-going voice, The Minimalist Woodworker offers a stress-free point of entry into the life-long craft of woodworking.



Johnny s Cash and Charley s Pride

Johnny s Cash and Charley s Pride Author Peter Cooper
ISBN-10 1940611709
Release 2017-04-01
Pages 288
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Johnny s Cash and Charley s Pride is country music s smoothest rough guide. It is filled with untold stories, newly revealed histories, and armchair philosophies. It is an inside view of the music s greatest characters and pivotal moments. It is reverent and irreverent, well-studied and informal. It is a behind-the-scenes, first-person account of some of country s icons, some of country s quirks, and some of country s golden-but-hidden personalities. It is a smiling, atypical immersion. It is a hearty introduction to Kris Kristofferson, Taylor Swift, Loretta Lynn, and more. It is a hoot."