Download or read online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get book now. This site is like a library, Use search box in the widget to get ebook that you want.

Words that Sell

Words that Sell Author Richard Bayan
ISBN-10 OCLC:1036925872
Release 1987
Pages 127
Download Link Click Here

Recommends, useful words and phrases for slogans, invitations, openings, transitions, and conclusions, and includes advice on advertisting strategies.



Words that Sell Revised and Expanded Edition

Words that Sell  Revised and Expanded Edition Author Richard Bayan
ISBN-10 9780071467858
Release 2006-04-05
Pages 134
Download Link Click Here

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift



Phrases That Sell

Phrases That Sell Author Sally Germain
ISBN-10 0809229773
Release 1998-07-02
Pages 160
Download Link Click Here

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."



Cashvertising

Cashvertising Author Drew Eric Whitman
ISBN-10 9781601638878
Release 2008-11-15
Pages 208
Download Link Click Here

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. FACT! New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell, or how you sell it, this practical, fast-paced book will teach you: - How to write irresistible ad copy - How to create powerful ads, brochures, sales letters, Websites, and more - How to make people believe what you say - "Sneaky" ways to persuade people to respond - Effective tricks for writing "magnetic" headlines - What mistakes to avoid--at all costs! - What you should always/never do in your ads - Expert formulas, guidance, tips and strategies



Hypnotic Writing

Hypnotic Writing Author Joe Vitale
ISBN-10 0470893060
Release 2010-06-08
Pages 288
Download Link Click Here

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion



More Words That Sell

More Words That Sell Author Richard Bayan
ISBN-10 0071418539
Release 2003-07-17
Pages 144
Download Link Click Here

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.



The Well Spoken Thesaurus

The Well Spoken Thesaurus Author Tom Heehler
ISBN-10 9781402243059
Release 2011-01-01
Pages 391
Download Link Click Here

If you've ever fumbled while trying to use a big word* (*lofty, pretentious word) to impress a crowd, you know what it's like to* (*what it is to) be poorly spoken. The fear of mispronouncing or misusing complex words is real and leaves many of us consigned to the lower levels* (*lower echelons) of the English Language. The Well-Spoken Thesaurus is your guide to eloquence, replacing the ordinary with the extraordinary.



Powerlines

Powerlines Author Steve Cone
ISBN-10 9780470883280
Release 2010-05-11
Pages 288
Download Link Click Here

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)



Web Copy That Sells

Web Copy That Sells Author Maria Veloso
ISBN-10 9780814432525
Release 2013-02-15
Pages 304
Download Link Click Here

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.



Children s Writer s Word Book

Children   s Writer   s Word Book Author Alijandra Mogilner
ISBN-10 0898799511
Release 1999-07-15
Pages 352
Download Link Click Here

Provides writing samples and vocabulary appropriate for grades one through six and lists synonyms of various reading levels for hundreds of words



Hot Button Marketing

Hot Button Marketing Author Barry Feig
ISBN-10 1593375166
Release 2006-08-08
Pages 256
Download Link Click Here

Barry Feig introduces the 16 hot buttons that drive consumer behaviour. The text shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's.



Advertising Headlines That Make You Rich

Advertising Headlines That Make You Rich Author David Garfinkel
ISBN-10 9781600370229
Release 2006-04-01
Pages 148
Download Link Click Here

IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series



Write to Sell

Write to Sell Author Andy Maslen
ISBN-10 9789814312677
Release 2009-06-26
Pages 191
Download Link Click Here

Write to Sell is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! Now fully updated, this bestselling book is aimed at anyone (from small and large companies) who needs to write sales copy (emails, letters, brochures, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.



The Ultimate Sales Letter

The Ultimate Sales Letter Author Dan S. Kennedy
ISBN-10 9781440511417
Release 2011-02-14
Pages 240
Download Link Click Here

An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.



BrainScripts for Sales Success 21 Hidden Principles of Consumer Psychology for Winning New Customers

BrainScripts for Sales Success  21 Hidden Principles of Consumer Psychology for Winning New Customers Author Drew Eric Whitman
ISBN-10 9780071834070
Release 2014-10-03
Pages 224
Download Link Click Here

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more. "A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible." Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute “Read it and sell more—it’s just that simple.” Roger Dawson, author of Secrets of Power Negotiating “Puts you light years ahead of your competition. Read it... before your competition does.” Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery “Gives you an almost unfair advantage—yet it’s all perfectly legal!” Richard Bayan, author of Words That Sell “Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.” Mark Joyner, founder and CEO of Simpleology “Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?” Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert “It's like looking into a crystal ball of human behavior.” Thomas A. Freese, author of Secrets of Question Based Selling “The material in BrainScripts is so powerful it should require a license for use.” Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling “BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.” Robert Dilts, Founder NLP University “BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.” Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport! “BrainScripts is the definitive advantage in sales strategy. Read it and win... or pray your competitors do not.” MJ DeMarco, author of The Millionaire Fastlane “BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.” Kerry Johnson, MBA, Ph.D.; America's Sales Psychologist “BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!” René Gnam, author of René Gnam’s Direct Mail Workshop “Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.” Spike Humer, author of The 10 Day Turnaround



How to Write Copy That Sells

How to Write Copy That Sells Author Ray Edwards
ISBN-10 1614485038
Release 2016-02-16
Pages 180
Download Link Click Here

The definitive modern handbook for copywriting that gets you noticed and sells your products and services.



The New Roget s Thesaurus in Dictionary Form

The New Roget s Thesaurus in Dictionary Form Author Norman Lewis
ISBN-10 OCLC:704506214
Release 1959
Pages 552
Download Link Click Here

The New Roget s Thesaurus in Dictionary Form has been writing in one form or another for most of life. You can find so many inspiration from The New Roget s Thesaurus in Dictionary Form also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The New Roget s Thesaurus in Dictionary Form book for free.