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Words That Work

Words That Work Author Frank Luntz
ISBN-10 9781401385743
Release 2007-01-02
Pages 368
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.



Words That Work Revised Updated Edition

Words That Work  Revised  Updated Edition Author Frank I. Luntz
ISBN-10 1401309291
Release 2008-08-05
Pages 368
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.



Words That Work

Words That Work Author Frank Luntz
ISBN-10 9781401385743
Release 2007-01-02
Pages 350
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He is reckless, bold, dangerous . . . Men envy him, women desire him . . . And one woman wants her revenge. Claire Ashcroft has good reason to despise Viscount Grayson Sutherland. A wildly unpredictable man with a frightening reputation, Sutherland is responsible for a death that deeply pains her. She'd kill him if she could. Instead, she'll employ her feminine wiles to make him pay. And once he's deeply, irreversibly in love with her, she'll shatter his vulnerable heart. Her scheme works perfectly . . . too perfectly.



Words That Work in Business

Words That Work in Business Author Ike Lasater
ISBN-10 9781934336106
Release 2010-04-01
Pages 160
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Addressing the most common workplace relationship challenges, this manual shows how to use the principles of nonviolent communication to improve the workplace atmosphere. Offering practical tools that match recognizable work scenarios, this guide can help all employees positively affect their work relationships and company culture, regardless of their position. This handbook displays proven communication skills for effectively handling difficult conversations, reducing workplace conflict and stress, improving individual and team productivity, having more effective meetings, and giving and receiving meaningful feedback, thereby creating a more enjoyable work environment.



Words that Work

Words that Work Author Alicia Eaton
ISBN-10 9781785894237
Release 2015-09-28
Pages 200
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Wouldn’t it be fantastic if you could simply wave a magic wand to get kids to do what you wanted? Too many parents, and teachers for that matter, struggle to get their requests heard, understood and taken seriously – kids just don’t seem to be able to do as they’re told nowadays. In Words that Work: How to Get Kids to Do Almost Anything, author Alicia Eaton, a leading Harley Street Hypnotherapist & Advanced NLP Practitioner, explains how much easier it is to get children to co-operate, simply by changing the vocabulary and structure of your sentences. She shows how powerful words are if you know about the NLP ‘language of persuasion and influence’. And also shares the secret to slipping ‘hypnotic influence’ into day-to-day conversations. Originally a Montessori teacher and a mother to three, now grown-up children, Alicia’s combined all her skills, knowledge and expert training to create this unique parenting system that really works. So whether the issue is mealtime arguments over fussy eating or junk food cravings; an anxiety or phobia about dogs, spiders, going to school or exams; a lack of confidence; bad habits such as nail-biting, thumbsucking or bedwetting, you’ll quickly learn what to say and what not to say. You’ll be able to put an end to the nagging and yelling that gets you nowhere and wears you out; reward systems and star charts that quickly lose their appeal; bribery and punishments that achieve nothing and make everyone feel bad. Parents who appear to have well-behaved, happy, high achieving kids are not just plain ‘lucky’ - quite simply, they’re handling things differently and with a bit of inside knowledge, you can too.



A Writer s Coach

A Writer s Coach Author Jack R. Hart
ISBN-10 9780375424397
Release 2006-08-22
Pages 304
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Mystified over misplaced modifiers? In a trance from intransitive verbs? Paralyzed from using the passive voice? To aid writers, from beginners to professionals, legendary writing coach Jack Hart presents a comprehensive, practical, step-by-step approach to the writing process. He shares his techniques for composing and sustaining powerful writing and demonstrates how to overcome the most common obstacles such as procrastination, writer’s block, and excessive polishing. With instructive examples and excerpts from outstanding writing to provide inspiration, A Writer’s Coach is a boon to writers, editors, teachers, and students. From the Trade Paperback edition.



Web Words That Work

Web Words That Work Author Michael Miller
ISBN-10 9780133354096
Release 2012-12-27
Pages 304
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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.



Words at Work

Words at Work Author David Horner
ISBN-10 0521438721
Release 1996-11-07
Pages 138
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Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.



Speak Life

Speak Life Author E. W. Kenyon
ISBN-10 9781603749091
Release 2018-02-06
Pages 160
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When you agree with the marvelous promises given in the Word of God, you will begin to reap God’s gifts of love, joy, peace, health, and favor. When you speak those promises out loud and into the lives of others, your words can work wonders. Now, E. W. Kenyon and Don Gossett join forces to build our faith, offering timeless wisdom and challenging us to live a bolder life for God. Through His power, believers should be able to overcome adversity and sin in such areas as finances, health, marriage and other relationships, and emotions. There is power in the blood of Jesus to defeat anything and everything the enemy brings against you! You, too, can speak words of life into those who are lost, suffering, and needy. Let your compassion flow. The bolder your faith words are, the greater your results will be.



Magic Words at Work

Magic Words at Work Author Howard Kaminsky
ISBN-10 9780767918060
Release 2004-02-10
Pages 224
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From the bestselling authors of Magic Words: a collection of workplace wisdom for spectacular results on the job Having survived and thrived in the competitive media industry, Alexandra Penney and Howard Kaminsky are now revealing their strategies for success. Magic Words at Work captures lessions learned in the trenches and coins perfect turns of phrase for every office situation, including: • Raising Your Voice Can Work Better Than Raising Your Hand: Don’t spend your life asking for permission and waiting to be called on • The Red Light Is On: Learn the secret to working without interruption • Make Like a Prairie Dog: When management is in flux, stay low to the ground • I'm Going to Lead Between the Lines: Find a solution, then make it fit the rules • Low Overhead Equals High Independence: Living debt-free keeps your options wide open With a memorable mixture of chutzpah and charm, Kaminsky and Penney deliver the bottom line on rising to the top. From the Trade Paperback edition.



Blah Blah Blah

Blah Blah Blah Author Dan Roam
ISBN-10 9781101558706
Release 2011-11-01
Pages 368
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Ever been to so many meetings that you couldn't get your work done? Ever fallen asleep during a bulletpoint presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah Blah Blah. The Problem: We talk so much that we don't think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can't-and that's bad, because words have become our default thinking tool. The Solution: This book offers a way out of blah-blah-blah. It's called "Vivid Thinking." In Dan Roam's first acclaimed book, The Back of the Napkin, he taught readers how to solve problems and sell ideas by drawing simple pictures. Now he proves that Vivid Thinking is even more powerful. This technique combines our verbal and visual minds so that we can think and learn more quickly, teach and inspire our colleagues, and enjoy and share ideas in a whole new way. The Destination: No more blah-blah-blah. Through Vivid Thinking, we can make the most complicated subjects suddenly crystal clear. Whether trying to understand a Harvard Business School class, or what went down in the Conan versus Leno battle for late-night TV, or what Einstein thought about relativity, Vivid Thinking provides a way to clarify anything. Through dozens of guided examples, Roam proves that anyone can apply this systematic approach, from leftbrain types who hate to draw to right-brainers who hate to write. This isn't just a book about improving communications, presentations, and ideation; it's about removing the blah-blah- blah from your life for good.



Perfecting Your Pitch

Perfecting Your Pitch Author Ronald M. Shapiro
ISBN-10 9780698137134
Release 2013-11-29
Pages 272
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Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.



The Novelist s Lexicon

The Novelist s Lexicon Author Villa Gillet (Association)
ISBN-10 9780231150804
Release 2011
Pages 145
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At a recent literary conference hosted by Villa Gillet and "Le Monde," organizers asked seventy-seven prominent authors from around the world to choose a word that opens the door to their work. Their crystalline musings, collected here for the first time, offer an extraordinary portrait of writing and reading from the perspective of the artist. Organized alphabetically, the anthology is a pleasurable and instructive book for writers, readers, and anyone seeking an intimate understanding of literature. Through these personal "passwords," authors articulate the function of language, character, plot, and structure, and, in the process, reveal their relationship with the elements of story. Jonathan Lethem discusses the independent life of furniture; A. S. Byatt describes the power of the narrative web; Etgar Keret explains the importance of "balagan," a Hebrew word meaning "total chaos"; Daniel Mendelsohn expounds on the unknowable, or what the author should or should not impart to the reader; Annie Proulx clarifies "terroir," which embodies the complexities of time, place, geography, weather, and climate; and Colum McCann details the benefits of anonymity. Other participants include Rick Moody on adumbrated; Upamanyu Chatterjee on the bildungsroman; Enrique Vila-Matas on discipline; Adam Thirwell on hedonism; Nuruddin Farah on identities; Tariq Ali on laughter; Andre Brink on the heretic; Elif Shafak on the nomad; and PA(c)ter Esterhazy on the power and potential of words, words, words.



In Other Words

In Other Words Author Anthony DeCurtis
ISBN-10 1423413288
Release 2006-08-01
Pages 485
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(Book). Now in paperback! In this collection of interviews conducted between 1982 and 2004, music journalist, cultural commentator and Rolling Stone contributing editor Anthony DeCurtis conjures themes of songwriting, spirituality, making music and filmmaking out of his subjects. They include such icons as Keith Richards, Bono, Johnny Cash, Iggy Pop, Woody Allen, Eminem, Trey Anastasio, Paul McCartney, George Harrison, Bruce Springsteen, Phil Spector, Martin Scorsese, and Al Pacino. "Few are as qualified as DeCurtis to take you along for the ride, be it in Harrison's black Ferrari or in his other revealing sit-downs with pop culture's most captivating figures." Rolling Stone



Power Write

Power Write Author Helene Hinis
ISBN-10 1878542001
Release 1989-09-01
Pages 53
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This book will teach the reader to create ideas, to get the ideas from mind to paper, & to express them in ways that will get results. It teaches writing.



Words At Work

Words At Work Author Susan Benjamin
ISBN-10 0201154846
Release 1997-09-08
Pages 256
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Today's business prose has to be done yesterday. And it has to cut through gigabytes of other information. Can your memos and marketing material compete? do you spend so much time agonizing over words that you have no time for other work?With Words at Work you can make your writing faster, more foreceful, and more fun. Susan Benjamin's six-step process can turn your next business documnet into the best you've ever written. Learn to: Raise a “writing umbrella” to make your message memorable; exorcise the demons of past criticism and bad advice; strengthen your style at a glance with “no-read” editing.Words at Work gives you quick-and-easy recipes for the most important letters, reports, and proposals. It steers you around the potholes of punctuation, usage, and grammar. Soon all your business documents, from press releases to e-mail, will reflect your best work—and leave you enough time to do that work!



The Third Policeman

The Third Policeman Author Flann O'Brien
ISBN-10 156478214X
Release 1996
Pages 200
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With the publication of The Third Policeman, Dalkey Archive Press now has all of O'Brien's fiction back in print.